Social Competitions & Smo-yo te amo

Internet-Marketing When executing an online marketing campaign, competitions are often a good way to garner attention and stimulate customer engagement. Competitions are a good way to kick start or strengthen SMO strategies as followers can be greatly increased if there is a significant incentive to opt in and to share with others. When planning a competition though, it is important to establish an objective. If awareness alone is the primary aim, than results can be achieved through offering a valuable prize but while you may acquire numerous followers, they may not be interested in what you have to share and instead, may simply be entering for the chance to win. It will be beneficial to use competitions as a means of establishing a dialogue with your audience. By encouraging user submitted content, you will be encouraging investment, creativity, curiosity and evaluation – all in the name of your brand. There are various social platforms from which you can launch the competition, with varying forms of content. Although some channels are more complimentary than others, nearly all of them offer a means of optimising the competition; whether this be by allowing users to upload content themselves, creating trends and hash tags or video responses. While all channels have their advantages, the best results will be achieved by creating as few barriers to entry as possible; making sure that it is accessible and requires little navigation. If multiple channels are used, ensure that they are complimentary so that you avoid segmenting your audience. While asking the public for personal information might be considered a barrier, users are far more likely to disclose information if they are getting something in return. Competitions may be a good time to get creative in thinking up different types of information that may help you target a niche in the future. It is also important to analyse the success of the competition. What elements of the competition had the most influence? What has it revealed about your followers? Has the exposure and interaction led to a greater amount of traffic? What about conversions? Every brand needs a thoroughly planned Internet Marketing strategy. When executed effectively entrants and viewers will increase exposure for you. If the public see value in what you have to offer, they will engage and they might just invite their social circles to join in as well. The trick is to convert these positives into profit. About the Author: 相关的主题文章: